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Market Research |
Monday, June 25, 2007 |
Market research is an essential part of any business that wants to offer products or services that are focussed and well targeted. Well, you might ask, is market research really that important? It is the process of systematic gathering, recording and analyzing of data about customers, competitors and the market. It can help create a business plan, launch a new product or service, fine tune existing products and services, expand into new markets. The purpose of market research is to help companies make better business decisions about the development and marketing of new products. Synovate is the market research arm of communications specialist Aegis Group and one of the world's top global market research firms. |
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