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| Marketing Automation |
| Friday, August 17, 2007 |
Nowadays, it takes more than good products and services to succeed. A successful marketing now requires more precise segmentation, and more frequent and sophisticated communications than ever before. To truly maximize the profitability of every customer relationship, you need a marketing automation solution that supports your entire marketing team and provides improved efficiency and effectiveness at every stage of the marketing process from setting strategy to targeting opportunities, implementing campaign initiatives and measuring results. So what is marketing automation then? Marketing automation is the use of software to automate marketing processes such as customer segmentation, customer data integration (CDI), and campaign and or website activity.
The new AIMpromote Lead Management CRM Software offers lead aggregation companies the ability to manage and run their entire business from within a single piece of software. The AIMpromote system is a full-fledged CRM that also allows the account holder to sell leads before, after, or instead of making a sale themselves. With AIMPromote, you can sell any type of lead, manage accounting, sell a lead as many times as they choose, sell leads automatically, run ROI reports on all leads, campaigns, or website activity. It is a web-based marketing automation software to build profitable customer relationships and enhance marketing ROI. |
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