|Jesse Willms, the marketing expert has different opinions to give on marketing which she has made after experiencing the various situations and after studying the situations well. Jesse Willms says that split testing works well when you think of making your sales page. Jesse Willms has explained the importance of split testing.
Jesse Willms says that there are people who have different likings, tastes and preferences. Hence the sales page should be few which should have different themes. This is important because some people will like some and other will like others, the one page which will be having number of visits is the one which is going to work. The split testing is basically testing that which page will work and hence which one will help in generating more and more traffic which will lead to sales happening.
Jesse Willms says that it is important to evaluate a lot of things like headlines, the color combination, the keywords, the pictures, images, everything which is important. Because the thing that will appeal people is the thing which will work. You have to see what suits best for your website and should use that.
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